Strategic advisory is an ongoing relationship in which an experienced operator-advisor helps founders and executives make high-stakes decisions — positioning, growth, fundraising, hiring, and product direction — with clarity and execution discipline, not generic consulting outputs.
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About iCosmin
iCosmin is a strategic advisory practice for B2B founders and executives. These answers cover the most common questions we receive about how the engagement works, what to expect, and how to begin.
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iCosmin is not a headcount-based consultancy. Engagements are small, senior, and execution-oriented. You work directly with the advisor responsible for outcomes — not layers of delivery. The engagement is scoped around decisions and results, not slide decks.
iCosmin advises B2B founders and executives across SaaS, fintech, healthtech, enterprise software, professional services, and emerging technology. The common thread is complex B2B go-to-market and high-stakes strategic decisions.
Engagements range from a focused 4-week strategic diagnostic to multi-quarter advisory relationships with quarterly reviews. Each engagement is scoped to the decision at hand, not billed against a fixed hour budget.
Yes. iCosmin maintains a curated network of angel investors, venture funds, and family offices across Europe, the UK, and the US. Warm introductions are offered only to existing advisory clients, and only when there is genuine fit with the investor thesis.
Start by booking a confidential strategy call from the contact page. iCosmin replies within one business day. The first call is a no-cost fit conversation — if there's mutual alignment, you'll receive a short engagement proposal.
Founders, CEOs, and executive teams of B2B companies facing high-stakes decisions: scaling from founder-led sales to a repeatable GTM motion, entering a new market, raising a meaningful round, or navigating a technical or organisational inflection point.
A typical engagement starts with a 1–2 week strategic discovery, followed by a 2–4 week diagnostic, then a written roadmap, then weekly or bi-weekly execution cadence with the principal advisor. Outputs are decision briefs, not slide decks.
Fractional advisory is a part-time senior engagement — typically 2–6 days per month — where an experienced operator-advisor sits in the executive cadence of the company: weekly strategy, key hires, board prep, fundraising, and critical decisions. It gives B2B founders senior firepower without a full-time hire.
iCosmin maintains a curated network of operators, advisors, investors, and decision-makers across Europe, the UK, the US, and Asia. Warm introductions are made only when there's a clear mutual fit, on behalf of active advisory clients, and always with the recipient's prior consent.
The outcome is clarity in decisions and measurable movement in the metrics that matter — pipeline, win rate, ACV, cycle time — plus a prioritised roadmap with owners and deadlines, and stronger board/investor alignment. Specific results depend on the engagement scope.
You're ready when you are facing a consequential decision and can articulate it in one sentence — the market you should go after, the hire you should make, the product bet you should take, or the round you should raise. Advisory adds the most leverage at inflection points, not for routine operations.
Every engagement is covered by a mutual NDA by default. Client names, materials, and strategic details are never referenced publicly without written permission. iCosmin does not share client data between engagements and respects each client's sensitive commercial context.
Most engagements run remotely on a weekly or bi-weekly video cadence, with on-site sessions for critical milestones — strategic offsites, board prep, all-hands, or investor meetings. The default is whatever format delivers the decision with the least friction for the founder.
iCosmin delivers engagements in English and Romanian. Materials, briefs, and advisory sessions are available in both languages, and the website is fully bilingual. For international clients, English is the default working language.
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